My
American Dream
"TERRA DI SIENA USA 2016 USA PROJECT”
Terra di Siena Salumi takes part in the project of the Tuscany Region POR-CREO, Regional Operational Program (Por) of the European Regional Development Fund (ERDF) 2014-2020, which allows italian SMEs to improve their market in the world.
Terra di Siena Salumi focused on the opportunities offered by the US market, which showed a positive trend for the Italian export in the last years. The goal is to achieve the analysis of the American market and, at the same time, to promote the craft reality of our artisanal company as an excellence in the Italian food industry. The actions aimed at the project of the company is the development of commercial networks through marketing meetings with potential buyers, restaurants and specialities food shops. The goal is also to buld the Terra di Siena Salumi brand in the American market. Also, Terra di Siena Salumi opened an office in the United States to promote the artisanal products.
A lot of American customers who stopped at my store in San Gimignano would ask me why there was no chance to find such a genuine homemade product in the States. Not only a normal product imported from Italy but something that could let people experience the true perfume and taste of this old family traditional story.
That’s how it all began. How the Terra di Siena Usa Project started. Tuscany that still preserves its pure style of quality and Virginia, another land with old traditions that began American culture: these two places are similar considering that its microclimate features hand the true natural products, always important for our health.
Today Filippo Gambassi the ambassador of this family tradition for the world.
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